“I would rather suffer in good company than live comfortably surrounded by delicate men.”
I want to personally thank you for committing to the M-A-M Challenge. Our mission is three-fold:
- Raise awareness and to honor our veterans and first responders
- Generate donations and community support for the upcoming launch of Bulwark Coffee Company
- To promote Bulwark Coffee Company and its unique mission to support our heroes
The Murph is not easy. For some, this will be the most difficult challenge of their life. For others, it is a means to get back into shape. For most of us, this will be a Kickstarter for both our body and our company. I’m excited! And I congratulate you on taking the first step with us in this exciting journey to our Memorial Day launch!
– Rich Turner, Founder of Bulwark Coffee Company
Choose from the following scaled challenges
It’s time to commit!
The M-A-M Challenge is ideal for a variety of athletes ranging from those trying to get back into shape to the elite trainers. The important thing is that you COMMIT! Once a month, you will complete whichever exercise you committed to in the beginning.
You can scale up to a harder one, but you can never back down. In other words, you can start with the ¼ Murph in January and end with the Full Murph in May, but this is meant to be a challenge, so you cannot start high and back down to the ¼ Murph. Obviously, there is always potential for injuries or extenuating circumstances, so we encourage challengers to remain within their natural limits. What we ARE saying is that it is all about commitment. So, let’s be aggressive, pushing ourselves to find those limits and commit!
”I would rather suffer in good company than live comfortably surrounded by delicate men.