Why Sponsor the M-A-M Challenge?

Be a part of something historic

Event sponsorships are so commonplace that it becomes difficult to stand out with so much noise. A strong marketing strategy includes unique sponsorship opportunities carefully selected to generate brand awareness. A Murph-A-Month Challenge has never been done before. So, your business has a unique opportunity to be a part of something truly historic. Participants who accept this challenge are truly remarkable human beings, and their efforts are directly supporting the launch of an equally remarkable company—Bulwark Coffee Company

Support Our First Responders

Bulwark Coffee Company is the first-ever company to donate 100% of its profits to support first responders. The actions of first responders, in the face of both COVID-19 and the unbelievable social pressures of our time, are nothing short of noble and heroic.

There are many great companies donating to many great causes. Coffee startup, Black Rifle Coffee Company, donated an in excess of $400,000 in coffee products, merchandise, and cash donations in 2019. According to SEC filings, this represented 0.5% of the company’s revenue that year. In 2021, Firehouse Subs announced they would donate 0.12% of purchases, up one-hundredth of a percent from their reported 0.11% in 2019. While this surprised Rich Turner, the founder of Bulwark Coffee Company, he applauds these companies and their generosity.

Bulwark Coffee Company seeks, not to compete with these companies, but to change the landscape completely. Based on a model observed from Newman’s Own, Bulwark Coffee Company is a for-profit company that donates 100% of its profits through Bulwark Coffee Foundation to support first responders on a whole new level.

Each sponsor is eligible to redeem a free individual one-year subscription to our exclusive black-label coffee.

Thank You to our Current Sponsors

10 Reasons You Should Sponsor the M-A-M Challenge

Brand Visibility

A M-A-M Challenge sponsorship allows your company to align its brand with noble initiatives and with other organizations who demonstrate unparalleled commitment to their community.  The Challenge also presents a unique opportunity for your organization to support with giveaways. A huge number of people will be sporting your branded swag, tracking leaderboards, and associating your company with this cause.

Consumer Perception

Let’s face it. Public perception can make or break your business. There are plenty of companies with woke-washing initiatives, trying to win favor with customers. If you are interested in sponsoring the M-A-M Challenge, you are not one of them. You truly value the sacrifice, service, and commitment of our men and women, and you are not going to pass up this once-in-a-lifetime opportunity to showcase your corporate values. By sponsoring the M-A-M Challenge, your customers will associate your business with reliability, integrity, and reputability.

High-Value Marketing

Think about the participants for a moment. This challenge attracts the most loyal, committed, and driven people from around the world. This is not your average sponsorship events. By sponsoring the M-A-M Challenge, your company will gain opportunities to engage with long-term customers looking for relevant product solutions. The participants will include average citizens, SWAT teams, military individuals, special forces, and first responder units across the country.

Insights and Data

Some companies are data starved and others don’t know how to use the data they collect. In contrast, the M-A-M Challenge is an opportunity for sponsors to glean valuable insights from the event’s performance, participants, and consumer trends. Sponsoring the M-A-M Challenge is a beneficial learning experience for new and veteran business owners. After all, a roomful of great minds is better than one. You get a firsthand look at how other businesses differentiate themselves and attract customers.

Community Goodwill

While businesses often sponsor events to strengthen their business image, their efforts are often diluted by the number of sponsors or by their loose connection to the event. Unlike most causes M-A-M Challenge is universally relatable. The service, sacrifice, and commitment of our heroic veterans and first responders is revered around the world! Linking your business to the M-A-M Challenge can draw lasting support and media attention in a way that will differentiate and strengthen your business image.

Content Strategy

Sponsoring the M-A-M Challenge will provide fresh material to expand your content strategy. According to one brand strategy firm 98 percent of sponsors uses social media to promote their involvement. A unique event like the M-A-M Challenge, drives a lot of engagement, which you can leverage to create content themes or promote your own hashtags. And event promotion doesn’t just come from sponsors. The Event Marketing Institute reported that 98 percent of consumers create social content during events. All of the photos, videos, and blogs that participants share will have your name associated, bringing your company top-of-mind. Even better, user-generated content has a network-wide influence over future customers—customers you can’t reach on your own. 

Business Synergies

No business is an island. In our increasingly inter-connected marketplace, strategic businesses are always in the market for new partnerships or supplier relationships. The M-A-M Challenge is a great place to find like-minded, first-responder-supporting, veteran-friendly businesses with whom you can collaborate in the future. 


Business owners are incredibly busy, and opportunities to outsource requirements that are not core-strengths are a welcomed sight. In the same way that these participants form tight groups and lasting bonds, supporting companies find that corporate synergies also contribute to their bottom line.

Efficient Lead Generation

How much time do you normally spend hunting for 10 qualified leads? How about 200, 500, or 1,000? Sponsoring the M-A-M Challenge not only brings you a host of ideal, target customers, but it also shows the human side of your business. Forming an emotional connection is half the battle of building brand loyalty. Sponsoring THE Challenge that will require participants to dig deeper than they ever have is a fleeting opportunity. It is an opportunity to run, squat, push, and pull with them when they have no energy reserves remaining. Will you or will your competitor show up when they need you the most?

Sales Goals

What does a high-quality sales lead yield? That’s right! Business is about sales. Without sales, we’re all out of business. So, your money is best invested in events with high engagement and few direct competitors.  There is no better opportunity than the M-A-M Challenge. It is completely virtual, so you can forgo the cost of a regular sponsorship requiring a tent, people, and a space rental. Instead, invest in high-value prizes and brand placements. This will increase your competitive distance from your competitors and will yield some life-long customers.

Return on Investment (ROI)

Finally, every business wants to maximize ROI. A marketing team cannot contribute to ROI without first considering the customer lifetime value (LTV). LTV is one of your primary marketing metrics when you try to grow your business. It signals to your marketers which customers to target and how to adapt your marketing strategy to maximize profits. 


The M-A-M Challenge affords sponsors an inimitable opportunity to target customers who are loyal and steadfast. These two ingredients are integral to high LTV. Ultimately, your organization’s loyalty to veterans and first responders will return in the form of consumer loyalty to your brand, and THAT is how you maximize ROI.


If you are interested in becoming a Murph-A-Month Challenge sponsor, or even a Bulwark Coffee Company sponsor, you must act quickly. The Challenge begins New Year’s Day and ends on Memorial Day 2022 with the launch of Bulwark Coffee Company. This is a one-time opportunity. Apply today!

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